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KATELYN SWANSON

 podcaster + educator + small business consultant

7 SOFTWARE + APPS I USE THE MOST

7 SOFTWARE + APPS I USE THE MOST

Do you guys ever see the people you follow on social media or YouTube or their blogs and you think, "man, they do a lot of cool things and produce the most amazing content" and then sit back and wonder HOW THE HECK ARE THEY DOING THAT??? Everyone always seems to be doing 19 different things at the same time all of the time and doing it all to perfection. For a long time I found myself constantly wondering how they were making it all happen. How are they so consistent with IG? How did they make their feed fit together so well? How did they record such a good quality video? How did they end the video? I'll stop with the how did they's cause I think you get it. The point of this blog post is for me to share with you how I do all of the things I do. Well, not alllll of them, but the tools I use the most to get work done! You ready to learn a little?

LIGHTROOM

I use Adobe Lightroom to edit all of my DSLR photos. Allllll of them. I cull (which means sort through the photos), and do all of my editing in LR. I don't use Photoshop at all for anything because, well, I don't know how. Whether I'm editing a wedding or just a shoot I did for myself for content creation, I use LR. It's SO easy to learn and use and I never feel like I need anymore tools than what I can find in LR. If you want an in-depth view of how I edit in LR, just let me know and I'd be happy to share! 

PLANOLY

Planoly has been a game changer for me. I'm not even kidding. You know how people will be like, "OMG this product totally changed my life!!" and you just think, "yeah, ok, sure it did." BUT YOU GUYS! For real. Planoly.changed.everything. Planoly is the app I use to plan and schedule all of my Instagram posts. When I started looking for an app to help me plan my IG posts there were a few things I knew I needed: 1) it had to have a pretty interface (I just can't deal with the ugly ones), 2) it had to be able to work on my desktop (the reason I wanted a tool at all was so I wouldn't have to type long captions on my phone), 3) I had to be able to see all of my scheduled post pictures together (this is how you build a beautifully curated feed), 4) it had to be affordable and finally 5) it had to be able to publish directly to IG for me. 

Here's what it looks like when I login:

planoly overview snip.PNG

It gives me a calendar view of the entire month and you can see which days I had a scheduled post and which days I didn't (can you tell I'm slacking this month?). When I want to schedule a new post I just use the bank of images I've uploaded on the left under "unscheduled" and get to work:

 blank slate!

blank slate!

 caption written, hashtags added and scheduled!

caption written, hashtags added and scheduled!

Planoly delievered on all but 1 of the requirements I had for a planning app but I realized that NONE of the apps out there could deliver on requirement #5 (until recently). The app is so beautiful, it works on both my desktop and my phone (YAY!), it shows me all of my scheduled posts together so that I can see what is working well together and what's not, it's pretty freakin' affordable ($8 per month if you pay for 1 year), and FINALLY it will post directly to IG for me!!!! There are some restrictions on the auto posting (you have to have a business IG account for it to work, among other things) but it's totally worth it to be to work a little more to get things published without me having to do it! 

QUICKTIME

Quicktime is how I record all of my YouTube and Facebook videos. It's super easy to use and I find myself making videos allll the time because it's so simple and does such a good job. It has a screen recording function so I can film videos and show you exactly what I'm seeing and what I'm doing or I can just record audio or I can record a regular ole' video! I haven't found my favorite video editing tool yet (let me know if you have suggestions) but for recording I'm all set! Oh and I use an external webcam for the camera and I have a blue yeti mic. 

GOOGLE DOCS

This tool is a lifesaver for me. I'm constantly working on a different device and with GoogleDocs I never have to worry about not having access to what I need. I use it to keep track of blog post ideas, social media posts, brain dumps, content for a client, and on and on. I LOVE making lists and I use GoogleDocs for that a whole lot. Like a lot.  

GMAIL + MIXMAX

Gmail is my favorite email provider. I can't really even tell you why but it is, so there's that. MixMax is a tool that works with gmail to let you SO easily schedule meetings with people (or in my case, photo sessions), use e-mail drafts and other things I haven't ever used. Whenever I have a client needing to book time I just send him/her an e-mail with my available dates + times and they just click on the one they want! It works so great with groups too because when one person chooses a date + time that option will disappear for everyone else! Success! 

CANVA

Y'all, I don't know what I'd do without Canva. I use it to create SO much! Email headers, email signatures, any PDF I need made, post cards, FB posts with text, IG stories, you name it, I make it using Canva. Canva is a website, www.canva.com, that lets you design things without being a designer! Now it's totally not something that can completely replace the work of a graphic designer but if you just need something really simple and quick and maybe aren't able to afford that graphic designer yet, Canva totally has your back! I actually made a video a little while ago that shows you how I create things using canva, if you want to check that out you can get the video below.

TRELLO

Trello is a new tool to me and I have to say, I really love it. As you know from earlier in this post, I LOVE making lists and Trello is the list-making King! Here's what Trello says about itself: Trello lets you work more collaboratively and get more done. Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible and rewarding way.

Trello lets you work more collaboratively and get more done. Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible and rewarding way.
— Trello.com

I love using Trello to organize all of the different projects I have going on and everything I need to do for them. When I first log into Trello this is what I see:

trello boards snip.PNG

I have a board for all of the different main project I'm working on and then inside each baord I have cards for different things I need to get done. Here's what my photography one looks like:

ksp snip.PNG

This is where I make alllll of my master to-do lists. You can see from this board that I decided to rule sales on my photography packages in January, February and March. Each card has the tasks I needed to keep up with everything for those specific projects/goals. I have been really loving Trello and I'm excited to keep using it to keep me organized!


There you have it! The 7 Software + Apps I use the most to keep me organized + efficient! I hope you enjoyed this post! Leave a comment below with your favorite software or app to use!

 

inspiration

inspiration

WHAT IS A BRAND?

WHAT IS A BRAND?

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